At 777px, your privacy is treated with the same seriousness as your security. This policy explains exactly what personal data we collect, why we collect it, how we protect it, and what rights you hold over your own information.
Six core principles that govern how 777px handles every piece of personal data entrusted to us by our Pakistani players.
777px only collects personal data that is strictly necessary for account registration, identity verification, payment processing, and regulatory compliance. We do not collect data for the sake of it — every data point has a defined, documented purpose.
Your personal information is never sold, rented, or traded to third-party marketers. Data shared with service providers — such as payment processors and KYC verification partners — is governed by strict contractual data protection clauses.
All data transmitted between your device and the 777px platform is protected using TLS 1.3 encryption. Stored data — including payment details and identity documents — is encrypted at rest using AES-256, the same standard used by major financial institutions.
You have the right to access, correct, and in certain circumstances delete the personal data we hold about you. Submit a request to our support team at any time and we will respond within 30 days in accordance with applicable data protection law.
We do not keep your data longer than necessary. Account data is retained for the duration of the account relationship and for a defined period afterwards as required by anti-money laundering regulations. After the retention period expires, data is securely purged.
In the unlikely event of a data breach affecting your personal information, 777px will notify affected users promptly and take immediate remedial action. Our security team operates 24/7 monitoring to detect and respond to threats in real time.
Important Notice: This Privacy Policy explains how 777px ("we," "us," "our") collects, uses, stores, and protects the personal data of users ("you," "your") who access or use the 777px platform at 777px.bet. By registering an account or using any part of the 777px platform, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree, you must discontinue use of the platform immediately.
777px is an internationally licensed online gaming operator offering sports betting, casino games, live dealer games, and related entertainment services to players in Pakistan and select other markets. The 777px platform is accessible at 777px.bet and through associated mobile interfaces.
For the purposes of this Privacy Policy, 777px is the data controller responsible for the personal information collected through the platform. All enquiries regarding data protection, including requests to exercise your rights, should be directed to our support team whose contact details are provided in Section 13 of this policy.
777px is committed to processing your personal data fairly, transparently, and in strict compliance with applicable data protection legislation. This policy is reviewed and updated annually or whenever material changes to our data practices occur.
777px collects personal data in two primary ways — information you provide directly to us, and information collected automatically through your use of the platform. The categories of data collected are set out below.
777px does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data beyond the photograph on your CNIC, which is used solely for identity verification purposes.
The personal data collected by 777px is used exclusively for the following defined purposes. We do not use your data for any purpose not listed here without first obtaining your explicit consent.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity, Contact, Credentials | Contractual necessity |
| Identity verification (KYC) | Identity, Financial | Legal obligation |
| Processing deposits and withdrawals | Financial, Transaction | Contractual necessity |
| Fraud detection and prevention | Technical, Usage, Transaction | Legitimate interest |
| Responsible gaming monitoring | Usage, Transaction | Legal obligation / Legitimate interest |
| Customer support | Identity, Contact, Support Communications | Contractual necessity |
| Platform improvement and analytics | Usage, Technical, Cookie | Legitimate interest |
| Promotional communications (opt-in only) | Contact | Consent |
| Regulatory reporting and AML compliance | Identity, Financial, Transaction | Legal obligation |
Where 777px intends to use your data for a purpose not covered in the table above, we will contact you in advance to explain the new purpose and, where required, seek your consent before proceeding.
777px processes your personal data only where a valid legal basis exists under applicable data protection law. The legal bases we rely upon are as follows:
777px does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes. We share personal data only in the following limited, controlled circumstances:
We engage carefully vetted third-party service providers to support the operation of the platform. These include payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay), identity verification and KYC service providers, fraud detection technology providers, game software providers, and cloud hosting infrastructure partners. All such providers are bound by contractual data processing agreements that restrict their use of your data strictly to the services they provide to 777px.
We may be required by law to disclose your personal data to regulatory authorities, law enforcement agencies, or courts of competent jurisdiction. In such cases, we will disclose only the minimum data required and, where legally permitted, will notify you of the disclosure.
In the event of a merger, acquisition, or sale of assets involving 777px, personal data held by 777px may be transferred to the acquiring entity as part of the transaction. You will be notified of any such transfer and the privacy practices of the acquiring entity before your data is transferred.
Our Commitment: Under no circumstances does 777px share your personal data with third-party advertisers, data brokers, or marketing networks. Your data is used exclusively to operate, maintain, and improve the 777px platform for your benefit.
The 777px platform uses cookies and similar tracking technologies to provide a functional, personalised, and secure user experience. Cookies are small text files stored on your device when you visit the platform.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Session management, authentication, security tokens, fraud prevention | No — required for the platform to function |
| Functional | Remembering your language, preferred games, and display settings | Yes — via cookie preferences |
| Analytics | Understanding how players navigate the platform to improve UX | Yes — via cookie preferences |
| Responsible Gaming | Tracking session time for player-configured time limit reminders | No — required for responsible gaming compliance |
You can manage your cookie preferences through your browser settings or through the cookie preference centre available within your 777px account settings. Disabling strictly necessary cookies will impair or prevent your ability to use the platform.
777px does not place third-party advertising or retargeting cookies on your device. We do not participate in cross-site tracking or behavioural advertising networks. Your browsing activity on the 777px platform is not shared with external advertising platforms.
777px retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. Our standard retention periods are as follows:
Upon expiry of the applicable retention period, personal data is securely and irreversibly deleted or anonymised in accordance with industry-standard data destruction protocols.
777px implements a comprehensive, multi-layered security framework to protect your personal data against unauthorised access, loss, destruction, or disclosure. Our security measures include, but are not limited to:
While 777px applies industry-leading security standards, no system is completely immune to risk. You are also responsible for maintaining the security of your own account by using a strong, unique password and enabling two-factor authentication. Never share your login credentials with anyone — 777px staff will never ask for your password.
As a user of the 777px platform, you hold the following rights with respect to the personal data we process about you. To exercise any of these rights, contact our support team using the details in Section 13. We will respond within 30 days of receiving your request.
Request a copy of all personal data we hold about you, along with details of how it is used and with whom it is shared.
Request correction of any inaccurate or incomplete personal data we hold about you.
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to legal retention obligations.
Request that we restrict the processing of your data in certain circumstances, for example while the accuracy of data is being contested.
Request your personal data in a structured, machine-readable format for transfer to another service provider where technically feasible.
Object to processing based on legitimate interest, including profiling for platform analytics. Marketing communications can be opted out at any time.
Please Note: Certain rights may be limited where 777px is required to retain or process data to comply with legal obligations — for example, AML regulations require us to retain KYC documents and transaction records for defined minimum periods regardless of an erasure request. We will always explain clearly if a legal obligation prevents us from fulfilling your request in full.
The 777px platform is strictly intended for adults aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. Our registration process includes age verification steps, and we reserve the right to request documentary proof of age at any point during the account lifecycle.
If 777px becomes aware that personal data has been collected from a person under the age of 21 without appropriate parental or guardian consent, we will immediately close the account, delete all associated personal data, and refund any deposits made. If you are a parent or guardian and believe your child has registered on the 777px platform, please contact our support team immediately.
As an internationally licensed online gaming operator, 777px may transfer certain personal data to servers or service providers located outside of Pakistan. Such transfers may occur in connection with cloud hosting infrastructure, KYC verification services, and payment processing partners operating in other jurisdictions.
Where personal data is transferred internationally, 777px ensures that appropriate safeguards are in place to protect the data at the destination. These safeguards may include standard contractual clauses, binding corporate rules, or reliance on adequacy decisions by relevant data protection authorities.
By using the 777px platform, you acknowledge and consent to the transfer of your personal data to jurisdictions outside Pakistan where necessary for the operation of the platform, subject to the safeguards described above.
777px reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we provide. When material changes are made, we will notify registered users by posting a prominent notice on the platform and, where appropriate, by sending a notification to the email address associated with your account.
The effective date at the top of this document indicates when the policy was last revised. We encourage you to review this Privacy Policy periodically. Your continued use of the 777px platform following the posting of any changes constitutes your acceptance of the revised policy.
If you disagree with any changes to this Privacy Policy, you should discontinue use of the platform and contact our support team to close your account and request deletion of your personal data, subject to applicable legal retention requirements.
If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data 777px holds about you, please contact our Data Protection team using the following details. We aim to respond to all privacy-related enquiries within 5 business days and to complete substantive data subject requests within 30 days.
Data Protection Enquiries:
Email: [email protected]
Please use the subject line: "Privacy Enquiry — [Your Registered Username]"
Response time: Within 5 business days for general enquiries; within 30 days for formal data subject requests.
Our Pakistani support team is available 24/7 via live chat on the platform for general account and privacy questions. For formal data subject access requests, data deletion requests, or complaints, please use the email address above to ensure your request is correctly routed to our compliance team.
777px was built for Pakistani players who value trust as much as they value great odds. Your data stays yours — always encrypted, never sold, and fully under your control.